In partnership with fellow Denver agency Cultivator Advertising & Design, FIREANT is creating an engaging consumer-focused microsite that encourages user-generated content on-site and across social media. FIREANT is leading the microsite design and development, utilizing both jQuery and Flash development to enable visitors to post submissions on-site and directly to their Facebook and Twitter accounts. Kettle Chips can also send a daily tip to their database to drive traffic throughout the campaign. Overall, the interactive microsite empowers customers to create, share and keep the conversation with Kettle Chips going as long as they wish-interactive marketing at its best.