Swingle Lawn Care
Extensive website architecture and content implementation for Swingle Lawn Care.
Requiring an updated website with an extensive SEO structure, Swingle turned to FIREANT for a responsive, sophisticated solution to replace their current website.h
FIREANT completed extensive website architecture, content implementation, design and development with a customized WordPress backend for the client to make updates.
Bringing Clarity to an Informational System
With more than 100 pages of content and numerous blogs, Swingle needs an informational structure and hierarchy that fits an updated design and is easily digestible by the user. By systemically mapping their page structure and using flexible modules within the WordPress system we helped Swingle create an organized content delivery system that is intuitive and easily navigable for the user.
In partnership with local Colorado company, Volume Nine, we were able to successfully transplant the large amount of existing website content and to incorporate an ongoing SEO strategy.
Reaching All Audiences
Previously, Swingle had a separate mobile site hurting their SEO and missing targeted leads. FIREANT created a seamless, responsive design which was able to hold up their robust information architecture and help them reach all users.
The Bleeding Edge
FIREANT set up a custom weather API on this site, integrated into the header and is based on the location of the user. We also implemented cookie-based form customization, using Gravity Forms in a WordPress CMS.