Rocky Mountain Institute’s Reinventing Fire
Custom web development for nonprofit sustainability group Rocky Mountain Institute.
The Challenge
Not-for-profit sustainability group Rocky Mountain Institute needed a digital platform for their energy conservation project Reinventing Fire. Aimed at the world's largest online audience, RMI focused its efforts on targeting an informational site specific to Mandarin-speakers in China.
hThe Solution
For RMI's Reinventing Fire we extensively researched industry trends and best practices before we began to develop this Mandarin-based, QR functional, responsive website. Through our research and discovery efforts, we were able to develop a digital solution that not only looks good to the user, but is intuitively functional, serving up brochure...
hServices Provided
Research Guided Discovery
Compelling digital design for long term success. Informed by an in-depth discovery phase, our research-based approach took into consideration the unique technological trends and typical user behaviors of the Chinese audience.
Designed to leverage the nonprofit's call-to-action, Reinventing Fire's website relays digital content to the user in an intuitive, streamlined experience.
Tailor-Made Solution
Defining The Digital Landscape: East Meets West. As RMI’s primary digital touchpoint, the Reinventing Fire website focuses on relaying a call-to-action effectively through use of QR code technologies. By tapping into this distinctly Chinese trend, the conversion process is simplified as digital content is accessible and readily-downloadable.
TLDR
(TOO LONG, DIDN'T READ)
For RMI's Reinventing Fire we extensively researched industry trends and best practices before we began to develop this Mandarin-based, QR functional, responsive website.