LiveWell Colorado Campaigns
Supporting a Colorado non-profit with full service digital solutions.
LiveWell Colorado is a community-focused non-profit committed to fighting obesity and promoting health in Colorado. They needed an interactive agency partner to support their ongoing digital strategy needs. Their current website and CMS struggled to keep pace with their ever-changing initiatives and outreach efforts. LiveWell needed the flexibility to manage content and resources on their main site while continuing to create campaign level microsites to support initiatives and increase public engagement and understanding.
LiveWell Colorado also required a web team to help with their multilingual, state-wide, month long campaign to get Coloradans active. They needed a website for users to learn about the challenge, sign up for the challenge, log their daily fitness activity, and earn prizes along the way.
FIREANT worked closely with LiveWell to establish an effective information architecture that would support their core content as well as drive their ongoing campaigns and interacitve initiatives. We developed a digital strategy that enabled us to perform continuous integration releases and updates to their current site while simultaneously developing microsites that were deployed within the overall framework. This allows LiveWell to effectively communicate to their audience via the traditional framework while allowing us to creatively design highly customized microsite solutions for each unique campaign. As part of our ongoing partnership and commitment to LWC’s success, we continue to manage their interactive strategy and deliver full service digital solutions including microsite development, website maintenance, email campaigns and interaction design.h
Supporting a Community
In order to help LiveWell spread their message and motivation to as many Coloradoans as possible, FIREANT develops engaging web solutions that support understanding and reach audiences and move them through the steps of engagement. We’re talking customized social media integrations and sharing platforms, multi-lingual website campaigns, and visual infographics on childhood obesity.
Casting a Wide Net
of services to reach a wide range of audiences empowers this nonprofit to use digital media and interaction to achieve their goals. We effectively engage audience segmentations appropriately by using analytics to determine the best content and medium approach, whether it is desktop, mobile, etc.
FIREANT is proud to work with such a great group of motivated individuals on their digital strategy, as we all strive to make a difference in Colorado.
Creating a Cohesive Experience
By providing interactive marketing and digital solutions, FIREANT helps LiveWell create an experience for the users that is informative, engaging, and motivating across all engagement points.
The Bleeding Edge
Working closely with LiveWell Colorado for many years now, FIREANT completes custom solution development and ongoing maintenance within a WordPress and Laravel CMS backend. We develop campaigns including microsites, social and email campaigns.
Get Movin' with Better Campaigns
Using third party integrations such as MapMyFitness, a live countdown timer, and seamless social sharing capabilities allowed users to interact directly with the Get Movin’ site site, increasing engagement and the experience.
Creating interactive campaigns, like Get Movin' Challenge, is an example of a microsite that FIREANT has enjoyed working on.
Get Movin' with Better Campaigns: The Bleeding Edge
This microsite features different sections of the campaign using scroll jacking. For maximum audience engagement, FIREANT installed a live Instagram hashtag feed and a YouTube player API integration.
Your Digital Partner
FIREANT is more than just a digital shop, we create lasting relationships with clients to help them succeed in their mission. We have helped complete two Get Movin’ Challenges – one for 2013 and one for 2014.
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As part of our ongoing partnership and commitment to LWC’s success, we continue to manage their interactive strategy and deliver full service digital solutions including microsite development, website maintenance, email campaigns and interaction design.