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Effective, an Ogilvy Company

A New Digital Home for a Human-Centric Brand

The Challenge

Effective is an experience agency that embraces digital complexity through a measurable, human-centered design approach. They recently went through a global rebrand and needed a website that would demonstrate the consultative, high-touch, tailored nature of their approach, and create a strong sense of credibility by showcasing their best thinking as well as the impact of their work.

The Solution

Offering seamless navigation and content exploration, Effective’s new website creates a positive experience for every visitor by delivering a straightforward, simple, accessible site. It reinforces their position as an industry thought leader by providing insights and useful resources to industry peers, influencers, and clients.

A Secure and Expandable CMS

Built on the reliable open source code base of WordPress, the framework of the website can continue to grow with Effective through custom development and community-sourced modules.

Engaging Online Experiences

The website features a modern design aesthetic and a content-forward approach that uses interactions to provide the user with a unique and custom experience. The result is an enjoyable user experience enabling users to find the exact right information they need across the site.

Accessibility Anywhere

Developed using a responsive framework, the site is fully optimized for the best viewing experience across all devices. Whether you’re a potential client or a future team member, the information you need is at your fingertips.



Creating a website for an experience agency required the perfect balance of technical know-how and a human touch. Wordpress allowed us to create a custom, scalable tool that provides a modern, user-first content experience.