- 12 years ago
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FIREANT STUDIO partnered with the Viral Factory to support an interactive marketing campaign for the World Wildlife Fund’s Earth Hour 2010.
We developed a playback system that performs custom synchronization of 2 Flash videos based on user environmental conditions. By incorporating user webcams to detect light levels, the player toggles between videos creating a unique interactive viewing experience. By enabling seamless integration with social networking sites, we helped ensure viral distribution of the Earth Hour message.