Effective, an Ogilvy company, is an experience agency that embraces digital complexity through a measurable, human-centered design approach. After going through a global rebrand, they needed a website that would demonstrate the consultative, high-touch, tailored nature of their approach, and create a strong sense of credibility by showcasing their best thinking in addition to the impact of their work.

“We wanted to create something that would be both seamless for users to navigate, and scalable on the back-end so it can continue to grow with Effective,” says Fireant Studio Web Developer Eric Hilse.

Built on the reliable open source code base of WordPress, the framework of the website offers just that through custom development and community-sourced modules.


It offers seamless navigation and content exploration, and creates a positive experience for every visitor by delivering a straightforward, simple, accessible pathway. It reinforces Effective’s position as an industry thought leader by providing insights and useful resources to industry peers, influencers, and clients.

Developed using a responsive framework, the site is fully optimized for the best viewing experience across all devices. Whether you’re a potential client or a future team member, the information you need is at your fingertips.

The website also features a modern design aesthetic and a content-forward approach that uses interactions to provide the user with a unique and custom experience. The result is an enjoyable user experience enabling users to find the exact right information they need across the site.

Lauren Baker, Fireant’s Director of Digital says, “it was a lot of hard work, but we’re really proud of the end result. This is an great addition to Effective’s exciting rebrand.”

To see Effective’s new site, click here.